Ensuring the philanthropic vision of raising awareness of health among people and bringing the best of medicine counsel into their living rooms is the main focus of ‘SUKHIBHAVA’. Sukhibhava is largely targeted to people living both in urban and rural areas. Accordingly the style of presentation of Sukhibhava calls for demystifying health and elimination of consumerist hype, confusion and misconception that surround health issues. The program content empowers viewers with health knowledge and latest medical technology available. Medical : This segment covers 60% of the program, which is anchor based interviews with leading medical specialist on different ailments related to surgery, women’s health, children’s health, emotional health, as well as sexual health. It also includes viewer’s queries with guest doctors, which have been reached us by post, internet or telephone. Preventive Health : This segment covers around 20 % of the program, which is anchor based and is partly shot outdoors and partly indoors focuses on healthy living, fitness, diet and nutrition. Fillers : This segment includes health tips, health news, health alerts, medical myths and inspirational stories.